“Basic research: idea validation + market fit”
Curious about your product potential, scalability, and business opportunities?
Cornerstone team will research your market, target audience needs, and best strategies for product development and improvement.
Do you plan to create a new product and want to get detailed technology and business analysis? Basic research aims at defining the market need of your product or service, its value for target audience, time and resources for its implementation, and ability to scale in future.
- Extensive target market analysis
- Identifying customers pain points
- Competitors analysis
- Defining the value proposition of your product
- Customer development
- Marketing strategies
- Requirements specifications
- Allocation of time and resources
- Technology choice and technical scalability
- Prototypes design and testing
Basic research begins before your product development to create a solid strategic plan for starting and growing your business.
Dr. Farzad Foroughi
Vice President of Research & Development